Rebuild: Sales abound as winter’s come early

Rebuild mobile’s on sale for 99 cents as part of the indie #superstrategysale. If you’re looking for real mobile strategy games, now’s the time to get Rebuild, Hunters, Call of Cthulhu, and Tactical Soldier – Undead Rising for a fraction of their usual prices.

Rebuild’s been on sale quite a bit lately. October marked the one-year anniversary of Rebuild 2 (Oct 6th to be exact, with the mobile version on Nov 17th). To celebrate I did my first big content update for Rebuild, and ran a 99 cent sale for most of the month. The main new addition was seasons – now you could start the game in winter and play with an extra challenge: farms produce no food (no, not even winter melons!).

Of course, although it’s possible to get through by just tightening your belts and doing daily scavenging trips to food-marts, that wouldn’t be as exciting as, say, eating human flesh. For example. So I made that an option: if it comes down to it you can eat your fallen comrades. Of course, once you try the other-other white meat it’s hard to be satisfied with anything else, and cannibalism has a tendency to escalate to much darker places. You’ve been warned!

Another advantage to this winter mode is that it comes up naturally if you start a fort in spring and make it to day 200 or so, well past the point that the game gives you interesting content. So you can now try to save up enough food to feed your 100-person fort until spring (hint: you’ll need 100 * 30 * 3 = 900 day’s rations). Or, you know, just see what happens. Winter might be a good time to get in that helicopter and get the hell outta Dodge.

The October sale and new content afforded Rebuild a round of press mentions and a New & Noteworthy feature on iTunes. It surprisingly didn’t make it into any Halloween-themed features which was what I was aiming for with my brazen new pumpkin icon. Downloads slowly petered off after the initial spike, and the curve didn’t seem to change when I put the price back from $0.99 to $2.99. In all the event doubled my expected profit for October. Probably it was worth the trouble, although the iPhone5 release and some Google Play bugs made it far more stressful and time consuming than it should have been. Not to mention that month I had to finish Incredipede with Colin!

By happenstance Rebuild also got rolled into Google Play’s 25 cent sale in September which was rather interesting (55k downloads in one day whaaaow). It seemed to have no effect whatsoever on my iOS sales, but Android sales appeared to triple because of it. It was interesting to see them try such a daring “Steam sale”, but I hope to hell players don’t get used to it and start waiting for 99 cent apps to “go on sale”.

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6 thoughts on “Rebuild: Sales abound as winter’s come early

  1. See… this isn’t something that shouldn’t even be for sale. It’s a great game, but to have the new updates JUST and ONLY for androids and iPhones seems a bit messed up. I mean, why not just send it out also for the PC? There’s no trouble in that, is there? But, of course… profits, money and such is high in most game developers mindsets, but I think if you still want to make money, try making something more up-to-date for PC’s

  2. Hi!
    I played Rebuild 1 & 2, and there is something I think would be really awesome to implement in Rebuild 3.
    When you are attacked, and your city has been scattered, it’d be nice to have an option to just abandon that place, and the survivors who are there.

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